In 2005 Google released Analytics, a product to analyze website traffic.  Like most every other product Google offers, it’s free, better than the competition and has become the de facto standard in its class.

Through Table XI, I have access to analytics reports for a number of web properties, several of which receive hundreds-of-thousands of visits per month.  None of these however, have captured my attention as much as the 300 visits received by the wedding blog I launched three weeks ago.  In these three weeks I have learned more about Google Analytics than ever before for the simple reason that traffic just means more when you can put a name on each of the visitors.

Let’s take a look:

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It’s been snowing all day.  By tomorrow we are expected to have fourteen inches of accumulation.

Southwest Airlines canceled all Midway flights for the next 24 hours.  Over 500 flights have been cancelled at O’Hare. Public transportation is running up to half-an-hour late due to CTA cutbacks.

It’s a good day for some carbs.  A good day for something warm and tasty that will just sit there in your belly and make you want to take a nap.

Something like… mushroom ravioli in a homemade plum tomato sauce perhaps?